  {"id":71,"date":"2026-01-05T08:37:10","date_gmt":"2026-01-05T14:37:10","guid":{"rendered":"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/?page_id=71"},"modified":"2026-08-27T14:28:07","modified_gmt":"2026-08-27T19:28:07","slug":"brand-hub","status":"publish","type":"page","link":"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/brand-hub\/","title":{"rendered":"Brand Hub"},"content":{"rendered":"<p>Having a strong and unified brand is critical to maintaining the identity and reach of both BSU and NTC. This Brand Hub allows those representing BSU and NTC to access approved materials and resources. Please connect with <a href=\"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/staff\/\" data-type=\"page\" data-id=\"129\">our team<\/a> for assistance. We appreciate helping in any way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Using AI?<\/h2>\n\n\n\n<p>AI-assisted graphic design may not modify university\/college logos, icons or official marks. AI-generated graphic design associated with all university\/college communications should adhere to university\/college brand guidelines and standards. We are happy to assist as you incorporate AI or other resources into your communications development.<\/p>\n\n\n\n<section class=\"bsu-block bsu-cards bsu-container-grid\"><div class=\"bg-image shadow-0 rounded-0 overflow-visible\"><div class=\"mask bg-opacity-85\"><\/div><div class=\"position-relative d-flex flex-column shadow-0 mw-100 p-0 rounded-0 bg-transparent\"><div class=\"container text-center\"><\/div><div class=\"row g-4 px-4 justify-content-center row-con-cols-md-2 row-con-cols-lg-4\">\n<div class=\"col\"><div class=\"card bsu-card h-100\"><img decoding=\"async\" src=\"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/wp-content\/uploads\/sites\/104\/2026\/06\/Logo-Usage-767x511.webp\" class=\"card-img-top bsu-no-lightbox img-fluid\" alt=\"91心頭利 logo usage.\"><div class=\"card-body p-3 text-start\"><h3 class=\"card-title\">Logos<\/h3><p class=\"card-text\">Download high-quality 91心頭利 and Northwest Technical College logos in a variety of formats.<\/p><\/div><div class=\"card-footer border-0 p-3\">\n<div class=\"bsu-button w-100\"><a class=\"btn btn-primary btn-lg fw-bold w-100 \" href=\"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/brand-hub\/logos\/\" data-mdb-ripple-init=\"true\">See available Logo formats<\/a><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"col\"><div class=\"card bsu-card h-100\"><img decoding=\"async\" src=\"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/wp-content\/uploads\/sites\/104\/2026\/08\/NTC-Logo-InWild-11-767x511.webp\" class=\"card-img-top bsu-no-lightbox img-fluid\" alt=\"NTC banners outside.\"><div class=\"card-body p-3 text-start\"><h3 class=\"card-title\">Design Resources<\/h3><p class=\"card-text\">The consistent use of colors, typography, design elements and photography helps create a cohesive and recognizable visual identity across print and digital materials.<\/p><\/div><div class=\"card-footer border-0 p-3\">\n<div class=\"bsu-button w-100\"><a class=\"btn btn-primary btn-lg fw-bold w-100 \" href=\"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/brand-hub\/design-resources\/\" data-mdb-ripple-init=\"true\">Explore Design Resources<\/a><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"col\"><div class=\"card bsu-card h-100\"><img decoding=\"async\" src=\"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/wp-content\/uploads\/sites\/104\/2026\/06\/Licensing-767x511.webp\" class=\"card-img-top bsu-no-lightbox img-fluid\" alt=\"91心頭利 gear on display at the bookstore.\"><div class=\"card-body p-3 text-start\"><h3 class=\"card-title\">Licensed Use of University and College Branding<\/h3><p class=\"card-text\">To protect the BSU and NTC brand, the use of institutional names, logos and related imagery is managed through Collegiate Licensing Company (CLC). Vendors must generally be licensed to produce branded merchandise, and royalties help support the institutions when products are sold.<\/p><\/div><div class=\"card-footer border-0 p-3\">\n<div class=\"bsu-button w-100\"><a class=\"btn btn-primary btn-lg fw-bold w-100 \" href=\"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/brand-hub\/name-usage\/\" data-mdb-ripple-init=\"true\">Learn more about Licensing<\/a><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"col\"><div class=\"card bsu-card h-100\"><img decoding=\"async\" src=\"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/wp-content\/uploads\/sites\/104\/2026\/08\/NTC-Logo-InWild-5-767x511.webp\" class=\"card-img-top bsu-no-lightbox img-fluid\" alt=\"NTC Stocking Cap\"><div class=\"card-body p-3 text-start\"><h3 class=\"card-title\">Ordering Promotional Items<\/h3><p class=\"card-text\">All BSU and NTC branded merchandise must be purchased through licensed vendors and approved through the institution&rsquo;s trademark and licensing process. OCM is available to assist with vendor selection, design review and brand compliance.<\/p><\/div><div class=\"card-footer border-0 p-3\">\n<div class=\"bsu-button w-100\"><a class=\"btn btn-primary btn-lg fw-bold w-100 \" href=\"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/brand-hub\/ordering-promotional-items\/\" data-mdb-ripple-init=\"true\">See promotional Ordering options<\/a><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Having a strong and unified brand is critical to maintaining the identity and reach of both BSU and NTC. This Brand Hub allows those representing BSU and NTC to access approved materials and resources. Please connect with our team for assistance. We appreciate helping in any way. Using AI? AI-assisted graphic design may not modify [&hellip;]<\/p>\n","protected":false},"author":528,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"bsu_hero":"","bsu_hero_on_children":false,"bsu_hero_height":"600","bsu_hero_video":"","bsu_hero_focal_point":"","bsu_hero_media":"","bsu_hero_display":"random","bsu_hero_slider_interval":5,"bsu_hide_from_navigation":false,"bsu_redirect_enabled":false,"bsu_redirect_url":"","bsu_redirect_target":false,"bsu_require_auth":false,"bsu_require_auth_usertypes":"","_bsu_seo_title":"","_bsu_seo_description":"","_bsu_robots_noindex":false,"_bsu_sitemap_priority":"","_bsu_og_title":"","_bsu_og_description":"","_bsu_og_use_hero":false,"_bsu_og_image":"","footnotes":""},"class_list":["post-71","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/wp-json\/wp\/v2\/pages\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/wp-json\/wp\/v2\/users\/528"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":5,"href":"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/wp-json\/wp\/v2\/pages\/71\/revisions"}],"predecessor-version":[{"id":377,"href":"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/wp-json\/wp\/v2\/pages\/71\/revisions\/377"}],"wp:attachment":[{"href":"https:\/\/www.bemidjistate.edu\/offices\/communications-marketing\/wp-json\/wp\/v2\/media?parent=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}