Our relationships with media outlets and journalists improve our visibility and engagement and provide an important avenue for public information.<\/p>\n\n\n\n
We cultivate media presence, procedures and processes for BSU and NTC. We also identify, write and pitch compelling stories that capture the unique character, events and accomplishments of the BSU and NTC community.<\/p>\n\n\n\n
All news releases written and distributed by the OCM are available online at BSU News<\/a><\/strong> and NTC News<\/strong><\/i><\/a>, which include extensive archives of previous releases.<\/p>\n\n\n\n Please contact Andy Bartlett<\/strong><\/a> and Amy Meckeler<\/strong><\/a> when media reaches out or there is a desire to connect with media.<\/p>\n\n\n\n The OCM uses multiple methods and platforms to tell BSU and NTC stories, including news release distribution, social media engagement and multimedia production. We connect journalists working for local, state, regional and national outlets with the people, personalities, events and activities at BSU and NTC.<\/p>\n\n\n\n As a result of this work, BSU and NTC are featured and shared in all forms of media. These clips are tracked and featured on BSU and NTC News webpages. Our team also works closely with communicators within the BSU and NTC community and encourages departmental communicators to bring story ideas to our attention that align with institutional brand and strategic focus areas.<\/p>\n\n\n\n Material written by the Office of Communications and Marketing typically conforms to Associated Press writing style, which can be different from common academic writing styles such as MLA or APA. To learn more about the Associated Press style, visit apstylebook.com<\/i><\/a><\/strong>.<\/p>\n\n\n\n Writing styles differ, often in dramatic and noticeable ways, depending on the style guide preferred by a particular group or organization. Regardless of the style you follow, consistency is the key.<\/p>\n\n\n\n Our team provides media training and specific guidance to faculty, staff, students and administrators on how to conduct interviews specific to the outlet, topic and situtation.<\/p>\n\n\n\n The Office of Communications and Marketing is a crucial part of crisis and emergency responses as the official conduit for accurate information to the media and public.<\/p>\n\n\n\n Additionally, we continuously monitor emerging issues to ensure appropriate messages are communicated both internally and externally in a timely manner.<\/p>\n\n\n\nNews Releases, Outreach, TV and News Clips<\/h2>\n\n\n\n
Writing Style<\/h2>\n\n\n\n
Media Relations Prep and Training<\/h2>\n\n\n\n
Crisis Communication and Issues Management<\/h2>\n\n\n\n
Internal Communications<\/h2>\n\n\n\n